A road to success through localisation: Nike case study

source: footyheadlines.com
  1. Connecting with customers: Nike’s marketing strategy involves connecting and forming deep relationships with consumers. It made an impact by getting involved in numerous charities and social work from all around the world, striving to make a positive change. Nike once came into limelight for making Hijab for Muslim sportswomen.
  2. Quick Adaptability: During the pandemic, Nike campaigned by altering their slogan to “Just don’t do it,” urging people not to go out, which made the company famous among the youth. It resonated with people on a global scale higher than since 2005, 50% of its revenue coming from outside of the USA.
source: translationroyale.com
source: https://www.instagram.com/nike/

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